Global Wannabe (GW), a manufacturer of musical instruments, is eager to internationalize. New to international business, within the coming four years, senior management wants GW to generate at least one-third of its sales from abroad by establishing foreign marketing subsidiaries and production bases in low-cost countries to cut manufacturing costs. GW’s president, Larry Gerber, has appointed you to the task force charged with recruiting managers who can run GW’s operations abroad. 3.1 What guideline would you offer to GW to recruit and select expatriates while avoiding the problem of expatriate assignment failure and evaluating the performance of employees posted abroad?
Global Wannabe (GW), a manufacturer of musical instruments, is eager to internationalize. New to international business, within the coming four years, senior management wants GW to generate at least one-third of its sales from abroad by establishing foreign marketing subsidiaries and production bases in low-cost countries to cut manufacturing costs. GW’s president, Larry Gerber, has appointed you to the task force charged with recruiting managers who can run GW’s operations abroad. 3.1 What guideline would you offer to GW to recruit and select expatriates while avoiding the problem of expatriate assignment failure and evaluating the performance of employees posted abroad?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Global Wannabe (GW), a manufacturer of musical instruments, is eager to
internationalize. New to international business, within the coming four years, senior
management wants GW to generate at least one-third of its sales from abroad by
establishing foreign marketing subsidiaries and production bases in low-cost countries to
cut
force charged with recruiting managers who can run GW’s operations abroad.
3.1 What guideline would you offer to GW to recruit and select expatriates while
avoiding the problem of expatriate assignment failure and evaluating the
performance of employees posted abroad?
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