fictitious Business/Product idea and answer the following •You cannot use an existing Brand or Company. However the actual product/service offering does not have to be an innovation. For example, you can choose to create a branded bakery as a business. The business to have a product, therefore the business cannot be a service alone (for example, if you choose a car wash as a business, you must also sell related products
fictitious Business/Product idea and answer the following •You cannot use an existing Brand or Company. However the actual product/service offering does not have to be an innovation. For example, you can choose to create a branded bakery as a business. The business to have a product, therefore the business cannot be a service alone (for example, if you choose a car wash as a business, you must also sell related products
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create a fictitious Business/Product idea and answer the following
•You cannot use an existing Brand or Company. However the actual product/service offering does not have to be an innovation. For example, you can choose to create a branded bakery as a business.
The business to have a product, therefore the business cannot be a service alone (for example, if you choose a car wash as a business, you must also sell related products).
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