Explain to Nina what these terms mean and how they might affect the way she conducts herself. Why does she need to be cautious in accepting this advice?                                                                                                                                                        After studying some of the major companies in the world, like Apple and Microsoft, Nina has decided to re-organise her employees into work teams, each responsible for a different product or business function. Describe the stages of group development that Nina is likely to observe if this is successful.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Nina is the proprietor/manager of “Nina’s Aussie Cousine”, a medium-size business that manufactures and distributes kangaroo and crocodile steaks and wombat pies. She has a small shop in Sydney that does quite well, and also distributes her products to hospitality venues throughout New South Wales and Victoria. Nina is anxious to expand the business throughout whole of Australia. However, she would like to build export markets, particularly into South Asia.

 

You are required to answer two (2) of the questions below. It is expected that you will relate your answers to the above case study and use theoretical concepts to make your points where appropriate.  

 

  1. Whilst researching what to expect on her upcoming fact-finding trip to South Asia, Nina is told that several of the countries she wishes to market into have “high context cultures” and also they are “high power-distance cultures”.

Explain to Nina what these terms mean and how they might affect the way she conducts herself. Why does she need to be cautious in accepting this advice?                                                                                                                                                     

 

After studying some of the major companies in the world, like Apple and Microsoft, Nina has decided to re-organise her employees into work teams, each responsible for a different product or business function. Describe the stages of group development that Nina is likely to observe if this is successful.

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