Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the concept of data mart and its role within a data warehousing strategy. How does it differ from the central data warehouse?
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Step 1: Introduction to Data Warehousing
VIEWStep 2: Explanation - Data Warehousing
VIEWStep 3: What is a Data Mart?
VIEWStep 4: Characteristics of Data Marts
VIEWStep 5: The Role of Data Marts within a Data Warehousing Strategy
VIEWStep 6: Differences between Data Marts and the Central Data Warehouse
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