Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain the four (4) important elements of the Work Breakdown (WBS) process
Expert Solution
Step 1: Defining - WBS
A Work Breakdown Structure (WBS) is a hierarchical and organized diagram or outline that represents the complete scope of work for a project. It is a fundamental project management tool used to break down a project into smaller, more manageable components or work packages. These work packages are defined, detailed, and categorized, providing a clear and structured way to understand, plan, execute, and control the various tasks and activities required to complete the project successfully.
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