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Excellence through Ethics Directions: Read the Case below. Analyze the situation and answer each question raised in one to three sentences. Case: For ten consecutive years, you are happy and impressed with the sales report of your enthusiastic sales force. There is no addition to your salesforce, unexpectedly you get feedback that some customers were complaining of exaggerated claims about your products and creating unrealistic customer expectations. What will you do to: 1. address the complaint? 2. retain your customers? 3. troubleshoot the damage in your products?

Excellence through Ethics Directions: Read the Case below. Analyze the situation and answer each question raised in one to three sentences. Case: For ten consecutive years, you are happy and impressed with the sales report of your enthusiastic sales force. There is no addition to your salesforce, unexpectedly you get feedback that some customers were complaining of exaggerated claims about your products and creating unrealistic customer expectations. What will you do to: 1. address the complaint? 2. retain your customers? 3. troubleshoot the damage in your products?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Excellence through Ethics Directions: Read the Case below. Analyze the situation and answer each question raised in one to three sentences. Case: For ten consecutive years, you are happy and impressed with the sales report of your enthusiastic sales force. There is no addition to your salesforce, unexpectedly you get feedback that some customers were complaining of exaggerated claims about your products and creating unrealistic customer expectations. What will you do to: 1. address the complaint? 2. retain your customers? 3. troubleshoot the damage in your products?
Transcribed Image Text:Excellence through Ethics Directions: Read the Case below. Analyze the situation and answer each question raised in one to three sentences. Case: For ten consecutive years, you are happy and impressed with the sales report of your enthusiastic sales force. There is no addition to your salesforce, unexpectedly you get feedback that some customers were complaining of exaggerated claims about your products and creating unrealistic customer expectations. What will you do to: 1. address the complaint? 2. retain your customers? 3. troubleshoot the damage in your products?
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