Excellence through EthicsDirections: Read the Case below. Analyze the situation and answer each questionraised in one to three sentences.Case: For ten consecutive years, you are happy and impressed with the sales report ofyour enthusiastic sales force. There is no addition to your salesforce, unexpectedly youget feedback that some customers were complaining of exaggerated claims about yourproducts and creating unrealistic customer expectations. What will you do to:1. address the complaint?2. retain your customers?3. troubleshoot the damage in your products?

The sales staff is one of the most important aspect of running a business successfully. Their…

Answered: Excellence through Ethics Directions:…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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