Evaluate credibility. Assume that you are involved you’re evaluating Tia’s abbre at the beginning of our internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially processed, and one way in which she potentially lacks each of the following elements of credibility: debility, competence, caring and character. Next week, Tia will begin her internship. She will work with five members of Prestigio's marketing team. With theexception of Kip, each of these professionals will be meeting her for the first time. They each have access to Tia'srésumé (shown below) and were briefed by Kip about her performance in the interviews. Based on informationfrom Tia's résumé and interactions with Kip, complete the tasks below. Where you feel the information isincomplete, feel free to make reasonable assumptions.EducationB.S. in Marketing, Minor in Hospitality Management (anticipated graduation: April 2016)• Achievements: Honor Roll every semester; 3.72 GPA• Coursework: relationship marketing, social media, business statistics, hotel managementClubs: Marketing Club, Rotaract Club (service club sponsored by Rotary International)Work ExperienceTia Jarvis-SmithVolunteer, Chamber of CommerceReceptionist, Smith, Jarvis-Smith, & Spencer Law Firm• Greet clients with professionalism• Ensure that clients are treated confidentially and respectfully• Maintain schedule of appointments for ten lawyers• Assist with Chamber of Commerce events• Help with social media marketingSeptember 2013 to presentHobbies and InterestsSeptember 2013 to presentSummers of 2011, 2012, 2013Summer Camp Counselor, Summer Retreat Camps• Acted as leader of summer camp groups (generally ten girls between 12 and 15 years old)Scheduled fun and educational activities to inspire girls• Ensured all girls in my groups were safe and abided by camp rulesTouring historic/cultural sites, learning about Asian cultures, reading blogs about cooking2021 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in anyay not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.manner. This dom↓ TopicsReferenceWho's InvolvedCredibilityChapter 1Chapter 16Tia Jarvis-Smith, marketing internKip Yamada, marketing specialistThe SituationTia just accepted a marketing internship at the Prestigio Hotel and Resort. Kip Yamada, a marketing associate atthe Prestigio, was the contact person for the internship. Hiring an intern for the summer was originally his idea,and he oversaw each stage of the hiring process. He received more than 50 résumés for the internship position. Henarrowed these down to five applicants to conduct phone interviews. Next, he narrowed this group to two finalistsfor the position for onsite interviews. Tia came out as the clear choice in Kip's mind.sonsheed WDuring the phone and onsite interviews, Kip was impressed with Tia's responses to several questions. On thephone interview, Kip asked her, "Why do you want to work in a hotel?" Tia responded, "Well, I don't want to workat any hotel. I want to work at a hotel that holds great meetings and conventions. I developed a sense ofcommunity pretty early in my life, and I want to be part of bringing together communities of professionals. Fromwhat I've learned, the Prestigio is a leader at doing this." She elaborated about her knowledge of the Prestigio andshowed a good understanding of marketing for meetings.Later, in the onsite interview, Kip delved deeper into Tia's desire to market meetings, "Tia, what kind of experiencedo you have marketing and running meetings for professionals?" Tia responded, "I don't have a lot of firsthandexperience with organizing large meetings, but I've been volunteering at our local Chamber of Commerce eventsfor the past two years. Usually, I have minor roles like being a greeter or receptionist. But, I've seen how they runevents with 100 to 200 businesspeople. I've talked to a lot of the participants and have some understanding aboutwhat they are hoping to get out of the events. As far as me organizing events, I've done a lot with school clubs andsummer camp events. Even though these events are all for small groups, I think I've learned a lot about how toorganize and schedule activities that appeal to people." Tia spent ten minutes talking about her many experiencesorganizing smaller events and showed an apparent level of sophistication about events that was rare for universitystudents. Kip was generally strongly impressed with Tia's excellent interpersonal skills and ambition.While Kip was confident that Tia would perform well as an intern, he did have a few minor concerns, which weresparked by comments during the interviews. Kip asked her how she dealt with difficult people, and she respondedsimply, "I've never had a hard time working with anyone. I really believe that if you're committed to learning andsharing with others, you won't have any big problems." Kip perceived this comment as somewhat simplistic andnaïve. When he asked her about how well she met deadlines, she said she "usually met deadlines" but was "opento extending deadlines when other priorities come up." She explained her philosophy that people need to "beflexible and focus on the big picture." Kip was somewhat perplexed by these comments but recognized that shehad a fairly solid record of achievements.Ⓒ2021 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in anymanner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.SER

Tia Jarvis Smith has applied for a internship at Pristigio hotel and resort. The entire process of…

Evaluate credibility. Assume that you are involved you’re evaluating Tia’s abbre at the beginning of our internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially processed, and one way in which she potentially lacks each of the following elements of credibility: debility, competence, caring and character

Evaluate credibility. Assume that you are involved you’re evaluating Tia’s abbre at the beginning of our internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially processed, and one way in which she potentially lacks each of the following elements of credibility: debility, competence, caring and character

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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