Homework Help is Here – Start Your Trial Now!
Business
Marketing
Evaluate credibility. Assume that you are involved you’re evaluating Tia’s  abbre at the beginning of our internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially processed, and one way in which she potentially lacks each of the following elements of  credibility: debility, competence, caring and character

Evaluate credibility. Assume that you are involved you’re evaluating Tia’s  abbre at the beginning of our internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially processed, and one way in which she potentially lacks each of the following elements of  credibility: debility, competence, caring and character

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Evaluate credibility. Assume that you are involved you’re evaluating Tia’s  abbre at the beginning of our internship from the vantage points of the marketing team members at the Prestigio. Explain two ways in which she potentially processed, and one way in which she potentially lacks each of the following elements of  credibility: debility, competence, caring and character.
Next week, Tia will begin her internship. She will work with five members of Prestigio's marketing team. With the exception of Kip, each of these professionals will be meeting her for the first time. They each have access to Tia's résumé (shown below) and were briefed by Kip about her performance in the interviews. Based on information from Tia's résumé and interactions with Kip, complete the tasks below. Where you feel the information is incomplete, feel free to make reasonable assumptions. Education B.S. in Marketing, Minor in Hospitality Management (anticipated graduation: April 2016) • Achievements: Honor Roll every semester; 3.72 GPA • Coursework: relationship marketing, social media, business statistics, hotel management Clubs: Marketing Club, Rotaract Club (service club sponsored by Rotary International) Work Experience Tia Jarvis-Smith Volunteer, Chamber of Commerce Receptionist, Smith, Jarvis-Smith, & Spencer Law Firm • Greet clients with professionalism • Ensure that clients are treated confidentially and respectfully • Maintain schedule of appointments for ten lawyers • Assist with Chamber of Commerce events • Help with social media marketing September 2013 to present Hobbies and Interests September 2013 to present Summers of 2011, 2012, 2013 Summer Camp Counselor, Summer Retreat Camps • Acted as leader of summer camp groups (generally ten girls between 12 and 15 years old) Scheduled fun and educational activities to inspire girls • Ensured all girls in my groups were safe and abided by camp rules Touring historic/cultural sites, learning about Asian cultures, reading blogs about cooking 2021 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any ay not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. manner. This dom ↓
Transcribed Image Text:Next week, Tia will begin her internship. She will work with five members of Prestigio's marketing team. With the exception of Kip, each of these professionals will be meeting her for the first time. They each have access to Tia's résumé (shown below) and were briefed by Kip about her performance in the interviews. Based on information from Tia's résumé and interactions with Kip, complete the tasks below. Where you feel the information is incomplete, feel free to make reasonable assumptions. Education B.S. in Marketing, Minor in Hospitality Management (anticipated graduation: April 2016) • Achievements: Honor Roll every semester; 3.72 GPA • Coursework: relationship marketing, social media, business statistics, hotel management Clubs: Marketing Club, Rotaract Club (service club sponsored by Rotary International) Work Experience Tia Jarvis-Smith Volunteer, Chamber of Commerce Receptionist, Smith, Jarvis-Smith, & Spencer Law Firm • Greet clients with professionalism • Ensure that clients are treated confidentially and respectfully • Maintain schedule of appointments for ten lawyers • Assist with Chamber of Commerce events • Help with social media marketing September 2013 to present Hobbies and Interests September 2013 to present Summers of 2011, 2012, 2013 Summer Camp Counselor, Summer Retreat Camps • Acted as leader of summer camp groups (generally ten girls between 12 and 15 years old) Scheduled fun and educational activities to inspire girls • Ensured all girls in my groups were safe and abided by camp rules Touring historic/cultural sites, learning about Asian cultures, reading blogs about cooking 2021 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any ay not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. manner. This dom ↓
Topics Reference Who's Involved Credibility Chapter 1 Chapter 16 Tia Jarvis-Smith, marketing intern Kip Yamada, marketing specialist The Situation Tia just accepted a marketing internship at the Prestigio Hotel and Resort. Kip Yamada, a marketing associate at the Prestigio, was the contact person for the internship. Hiring an intern for the summer was originally his idea, and he oversaw each stage of the hiring process. He received more than 50 résumés for the internship position. He narrowed these down to five applicants to conduct phone interviews. Next, he narrowed this group to two finalists for the position for onsite interviews. Tia came out as the clear choice in Kip's mind. sonsheed W During the phone and onsite interviews, Kip was impressed with Tia's responses to several questions. On the phone interview, Kip asked her, "Why do you want to work in a hotel?" Tia responded, "Well, I don't want to work at any hotel. I want to work at a hotel that holds great meetings and conventions. I developed a sense of community pretty early in my life, and I want to be part of bringing together communities of professionals. From what I've learned, the Prestigio is a leader at doing this." She elaborated about her knowledge of the Prestigio and showed a good understanding of marketing for meetings. Later, in the onsite interview, Kip delved deeper into Tia's desire to market meetings, "Tia, what kind of experience do you have marketing and running meetings for professionals?" Tia responded, "I don't have a lot of firsthand experience with organizing large meetings, but I've been volunteering at our local Chamber of Commerce events for the past two years. Usually, I have minor roles like being a greeter or receptionist. But, I've seen how they run events with 100 to 200 businesspeople. I've talked to a lot of the participants and have some understanding about what they are hoping to get out of the events. As far as me organizing events, I've done a lot with school clubs and summer camp events. Even though these events are all for small groups, I think I've learned a lot about how to organize and schedule activities that appeal to people." Tia spent ten minutes talking about her many experiences organizing smaller events and showed an apparent level of sophistication about events that was rare for university students. Kip was generally strongly impressed with Tia's excellent interpersonal skills and ambition. While Kip was confident that Tia would perform well as an intern, he did have a few minor concerns, which were sparked by comments during the interviews. Kip asked her how she dealt with difficult people, and she responded simply, "I've never had a hard time working with anyone. I really believe that if you're committed to learning and sharing with others, you won't have any big problems." Kip perceived this comment as somewhat simplistic and naïve. When he asked her about how well she met deadlines, she said she "usually met deadlines" but was "open to extending deadlines when other priorities come up." She explained her philosophy that people need to "be flexible and focus on the big picture." Kip was somewhat perplexed by these comments but recognized that she had a fairly solid record of achievements. Ⓒ2021 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. SER
Transcribed Image Text:Topics Reference Who's Involved Credibility Chapter 1 Chapter 16 Tia Jarvis-Smith, marketing intern Kip Yamada, marketing specialist The Situation Tia just accepted a marketing internship at the Prestigio Hotel and Resort. Kip Yamada, a marketing associate at the Prestigio, was the contact person for the internship. Hiring an intern for the summer was originally his idea, and he oversaw each stage of the hiring process. He received more than 50 résumés for the internship position. He narrowed these down to five applicants to conduct phone interviews. Next, he narrowed this group to two finalists for the position for onsite interviews. Tia came out as the clear choice in Kip's mind. sonsheed W During the phone and onsite interviews, Kip was impressed with Tia's responses to several questions. On the phone interview, Kip asked her, "Why do you want to work in a hotel?" Tia responded, "Well, I don't want to work at any hotel. I want to work at a hotel that holds great meetings and conventions. I developed a sense of community pretty early in my life, and I want to be part of bringing together communities of professionals. From what I've learned, the Prestigio is a leader at doing this." She elaborated about her knowledge of the Prestigio and showed a good understanding of marketing for meetings. Later, in the onsite interview, Kip delved deeper into Tia's desire to market meetings, "Tia, what kind of experience do you have marketing and running meetings for professionals?" Tia responded, "I don't have a lot of firsthand experience with organizing large meetings, but I've been volunteering at our local Chamber of Commerce events for the past two years. Usually, I have minor roles like being a greeter or receptionist. But, I've seen how they run events with 100 to 200 businesspeople. I've talked to a lot of the participants and have some understanding about what they are hoping to get out of the events. As far as me organizing events, I've done a lot with school clubs and summer camp events. Even though these events are all for small groups, I think I've learned a lot about how to organize and schedule activities that appeal to people." Tia spent ten minutes talking about her many experiences organizing smaller events and showed an apparent level of sophistication about events that was rare for university students. Kip was generally strongly impressed with Tia's excellent interpersonal skills and ambition. While Kip was confident that Tia would perform well as an intern, he did have a few minor concerns, which were sparked by comments during the interviews. Kip asked her how she dealt with difficult people, and she responded simply, "I've never had a hard time working with anyone. I really believe that if you're committed to learning and sharing with others, you won't have any big problems." Kip perceived this comment as somewhat simplistic and naïve. When he asked her about how well she met deadlines, she said she "usually met deadlines" but was "open to extending deadlines when other priorities come up." She explained her philosophy that people need to "be flexible and focus on the big picture." Kip was somewhat perplexed by these comments but recognized that she had a fairly solid record of achievements. Ⓒ2021 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. SER
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS