Enumerate five (5) global corporations and identify their components based on the following: a. Name of global corporation b. Type (mutinational/transnational/international/ global) c. Commodity Chain/Value Chain d. Year of establishment e. Operations (name some countries where they have branches) f. Subsidiaries/sister companies
Enumerate five (5) global corporations and identify their components based on the following: a. Name of global corporation b. Type (mutinational/transnational/international/ global) c. Commodity Chain/Value Chain d. Year of establishment e. Operations (name some countries where they have branches) f. Subsidiaries/sister companies
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Enumerate five (5) global corporations and identify their components based on the following:
a. Name of global corporation
b. Type (mutinational/transnational/international/ global)
c. Commodity Chain/Value Chain
d. Year of establishment
e. Operations (name some countries where they have branches)
f. Subsidiaries/sister companies
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