entering

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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International market entry and development involves the key decisions of identifying a
market, the key decisions of entering the market, how to enter the market and building a
permanent position in the chosen market. Consider the market entry process and evaluate
the various options available to organisations who wish to establish their international
operations.

Expert Solution
Step 1

Talking about the various entry processes then, entry of the new competitors will be there in the market and companies face stuff competition while entering into the market. The following are the steps given below;

1) Finding what will you offer:: The company enters into the market and look the products being designed by them so that they will satisfy the customers needs. Customers needs will be satisfied when you solve their existing problems. 

2) To look at the competitor's;; The first thing that the business does at looking at the competitor's who are there in the business and giving intense competition in the market. The market competition will be reduced when you will come up with innovation products. 

3) Government policies;; Government policies plays an important role and defines the success of the organization. The stricter regulations being imposed by the government, the difficult for the competitor's to survive. 

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