hat are the main new geographical market e
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Q: Describe how marketers segment international markets. What is intermarket segmentation?
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What are the main new geographical market entry methods? How can you choose from them? Give an example.
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- The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.Explain why do international markets need to be segmented?how tourism concepts relate to a tourism organisation and/or destination of choice?
- Discuss the busines factors your company would research before venturing into a global markets? each factor should be supported by an example.What do you mean by tourism?Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
- Please pick one product which is not available in the United States and how it can be "localized/adapted" when it enters into the U.S. market and discuss why.Describe how marketers segment international markets. What is intermarket segmentation?What is an international marketing information system (IMIS), and why is it necessary?
- Describe the four factors that contribute to the likelihood of success for a product or service in an international market.What is the availability of different types of retail stores in the various country markets?10) The alternatives in entering a market, in terms of increasing risk are: a) Alliances, licensing, mergers, joint ventures b) Acquisitions, franchising, mergers, joint ventures c) Exporting, alliances, joint ventures, mergers d) Greenfield entry, exporting, mergers, licensing