This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions: Discuss the advantages of conducting market research and analysis in order to implement a product internationalization strategy. Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.
This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions: Discuss the advantages of conducting market research and analysis in order to implement a product internationalization strategy. Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions:
Discuss the advantages of conducting
Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.
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Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.
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