Companies can have different motives for internationalization. They can be divided into active and passive motives on the one hand, and procurement-, sales- and efficiency- oriented motives on the other. Please name for each category one example for active and one for passive motives!

Companies can have different motives for internationalization. They can be divided into active and passive motives on the one hand, and procurement-, sales- and efficiency- oriented motives on the other. Please name for each category one example for active and one for passive motives!

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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International business

Assignment: Business Environment & Strategies
Motives for internationalization
Answer logically structured and preferably in bullet points
Companies can have different motives for internationalization. They can be divided into
active and passive motives on the one hand, and procurement-, sales- and efficiency-
oriented motives on the other.
Please name for each category one example for active and one for passive motives!

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