Emily's Bakery's customers have asked her to open a second location in a neighboring town offering the same menu as the original If Emily decides to do this, she will be following a               strategy. focus B) concentration             C) diversification             D) differentiation

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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  • Emily's Bakery's customers have asked her to open a second location in a neighboring town offering the same menu as the original If Emily decides to do this, she will be following a

              strategy.

  1. focus B) concentration             C) diversification             D) differentiation

 

  • Casey majored in marketing and really enjoyed studying market research as a Through research on the Internet and in the university library, she discovers that this industry appears to have significant positive trends in employment. She interprets this as a(n) _.
    1. strength B) opportunity                C) weakness                   D) threat

  • Joe's Hardware bought Moe's hardware on the other side of This is an example of .         19)
    1. lateral integration B) horizontal integration
    2. C) backward integration D) forward integration

 

  • Helen, the owner of Crazy Cupcakes, is conducting a SWOT analysis of her Which one of the following represents an opportunity for expansion?
    1. One of Crazy Cupcakes competitors has added cookies to its product
    2. The production process was found to be highly efficient and wastage was kept to a
    3. There has been a trend toward personalized cupcakes for a variety of
    4. In a taste test, Crazy Cupcakes products ranked higher than competitors in the taste and texture

  • An organization that is diversifying its product line is exhibiting what type of corporate strategy? 21)
    1. diversification strategy B) growth strategy

    2. C) turnaround strategy D) retrenchment strategy
  • Which one of the following observations best explains why the control function is important? 22)
    1. An effective control system assures that the organization will meet or exceed its
    2. Organizational strategies are formed during the controlling
    3. An effective control system is the only way managers know whether organizational goals are being
    4. An effective control system includes employee

 

  • Adam has to tell the members of his department that the office hours have changed from flexible hours to a strict nine - to- five He calls a meeting to explain the change. Participants begin arguing and asking multiple questions about the new work time policy. The next day, Adam realizes that most people still do not have a clear idea about the change, as a result of the confusion at the meeting. Which one of the following explains why the message was not understood?
    1. The channel was not appropriate for the delivery of this
    2. The sender did not decode the message
    3. The noise in the process interfered with the transmission of the
    4. The recipients did not encode the message

 

  • Which one of the following describes the number of different messages that can be transmitted using a particular method of communication?
    1. encoding ease B) scanability
    2. C) complexity capacity D) breadth potential
  • The operations manager suggests a hike in the prices to improve However, the marketing manager rules this option out. What could be the possible reason for this?
    1. The industry is characterized by intense
    2. Product prices are not related to organizational
    3. Selling price is negatively correlated to organizational
    4. Such an action would lead to reduced employee

 

  • The process through which the symbols of a message are translated by the receiver into a form that he or she can understand is called .
    1. decoding B) reinstating                  C) encoding                    D) enciphering

 

  • At the beginning of every shift, Cody records the amount of pizza sauce in inventory. At the end of every shift, he records the number of pizzas made and the amount of pizza sauce left in inventory. Why would he do this?
    1. So he will know how many customers visited his pizza parlor during his
    2. So he can compare the quantity used with the budgeted
    3. So he can determine if employees are taking sauce
    4. So he will know how much pizza sauce to

 

  • Ferrari sells very expensive, stylish, high - quality cars to very wealthy Ferrari follows a

              strategy.

  1. differentiation B) quality                       C) functional                   D) focus

 

  • Celine feels that the form of marketing their company is using isn't working Merle disagrees vehemently. Those in the company who view the conflict over the marketing strategy as bad and harmful have a(n) view of conflict.
    1. interactionist B) human relations
    2. C) relational D) traditional

 

  • Many of Custom Leather's employees are experienced The jobs most of them perform are not highly standardized. They take great pride in their craft and require few formal rules and little direct supervision. These traits are most typical of a(n) organization.
    1. mechanistic B) formalized
    2. C) departmentalized D) organic

 

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