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- Identify one B2B company or organization that fits each of the following descriptions and describe why each belongs in the category: Producer Reseller Government Nonprofit organization Consider each of the following products and services. Evaluate each one based on utilitarian need and hedonic need: Trip to Las Vegas Subscription to Rolling Stone magazine Internet service College education iPod Touch Jessica wants to celebrate her twenty-first birthday in style. She bought a new outfit, had her nails done, and went to the tanning salon. She is not only having a party for one hundred of her closest friends, but she is going to broadcast it live on Facebook and Twitter while the party is going on. Which need on Maslow’s hierarchy is Jessica striving to satisfy? Assume you are a salesperson for Chevrolet and you are among the first to sell the new electric-powered car called Volt. Which need on Maslow’s hierarchy is the car designed to meet? Imagine you work in the communications…1. Define consumer buying behavior and give an example related to the tourism industry. 2. What are the personal characteristics affecting consumers' buying behavior? Give an example.Using the personal value equation, Provide an example of how value is achieved for a consumer.
- using the conventional five-stage process for analyzing buyer decisions,describe with examples how IS/IT are revolutionizing consumer behavior.Visit a large supermarket. Considering both cost and nutrition, identify the best and worst breakfast cereals focused on children. What do you conclude?Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.
- Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?Should Wellness Getway consider cutting its prices for this maiden voyage?
- Please give me an idea and not intended to copy. Choose two companies from smart, Goldilocks, chowking and jollibee of your preference and answer ths question: As a consumer, what are the different factors that will make you buy their products or services?in terms of marketing how would you discuss how people’s views of nature might affect their food choices. Provide examples to illustrate your answer.In Buddhist ethics, one of the Four Noble Truths is "suffering ceases when attachment to desire ceases." How does this specific noble truth square (or not) with capitalism, which is based on meeting the needs (and desires?) of consumers?