The must an IS What sorts of goods and services are best suited for online consumer shopping? Will suppliers use the internet to bid on products they wish to sell to a business customer? Will consumers buy services and products online or end up buying at a traditional retail store? Are consumers willing to wait for purchases to be delivered, will they pay for next-day delivery, or will they want to collect online purchases from a convenient pickup site? Will consumers use websites to simplify and speed up comparison shopping?
The must an IS What sorts of goods and services are best suited for online consumer shopping? Will suppliers use the internet to bid on products they wish to sell to a business customer? Will consumers buy services and products online or end up buying at a traditional retail store? Are consumers willing to wait for purchases to be delivered, will they pay for next-day delivery, or will they want to collect online purchases from a convenient pickup site? Will consumers use websites to simplify and speed up comparison shopping?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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