During the Movement Control Order, platforms became a vital service, and as people got more familiar with them, they began to rely on them for everyday requirements. “For example, when we launched the ringgit-to-ringgit Penjana Shop Malaysia Online campaign with the Finance Ministry and the Malaysia Digital Economy Corp in August and September, we found that each new Shopee client who received a Penjana coupon went on to make four additional purchases,” Ho added. Nonetheless, according to Ho, some problems remain, such as market digital literacy, which has been noted from the start. As a result, we will continue to provide free e-commerce education through Shopee University, and the Shopee Education Hub has a wealth of free resources. He said, "We've also put out seller assistance packages, which include shop coupons, promotional advantages, and more." However, according to industry statistics, the Malaysian market still has a lot of room to grow in terms of e-commerce penetration, according to Ho. Because e-commerce is still in its early phases, its contribution to total retail is still trailing behind worldwide performance, indicating that there is a huge opportunity for development in Malaysia. As a result, we should not rest on our laurels and focus solely on our progress. Instead, we must concentrate on improving and catching up with the global economy. 2. According to this study, even during the Covid-19 epidemic, the retail business saw phenomenal development in a short period of time. However, Covid-19 has had a substantial detrimental influence on other sectors. Give TWO (2) examples of industries where Covid-19 has a significant influence. Extend your response.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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During the Movement Control Order, platforms became a vital service, and as people got more familiar with them, they began to rely on them for everyday requirements. “For example, when we launched the ringgit-to-ringgit Penjana Shop Malaysia Online campaign with the Finance Ministry and the Malaysia Digital Economy Corp in August and September, we found that each new Shopee client who received a Penjana coupon went on to make four additional purchases,” Ho added. Nonetheless, according to Ho, some problems remain, such as market digital literacy, which has been noted from the start. As a result, we will continue to provide free e-commerce education through Shopee University, and the Shopee Education Hub has a wealth of free resources. He said, "We've also put out seller assistance packages, which include shop coupons, promotional advantages, and more." However, according to industry statistics, the Malaysian market still has a lot of room to grow in terms of e-commerce penetration, according to Ho. Because e-commerce is still in its early phases, its contribution to total retail is still trailing behind worldwide performance, indicating that there is a huge opportunity for development in Malaysia. As a result, we should not rest on our laurels and focus solely on our progress. Instead, we must concentrate on improving and catching up with the global economy. 2. According to this study, even during the Covid-19 epidemic, the retail business saw phenomenal development in a short period of time. However, Covid-19 has had a substantial detrimental influence on other sectors. Give TWO (2) examples of industries where Covid-19 has a significant influence. Extend your response.

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