/hatsAppE FA/IBM536/FEB2022O Final Assessment_Test Declaratic x• Download file | iLovePDFi docs.google.com/forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-0qsBCBvKgmkwb0Q113Vx4wkihZP6TOA/formResponseMessages are implicit and often highly coded in: *Low-context societiesModerate-context societiesHigh-context societiesVariable-context societiesNone of the aboveIn terms of communication styles, which of the following sountries has a h

Implicit messages mean the messages which are not communicated directly but indirectly through…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1 / 2 Case Study Coke is ane of the most recognizable brands in the world The goal of the company's international marketing tem is to help expand global sales. The company sold its first Coke in 1886 at Jacobs Pharmacy, but the company's mission hasn't changed; the goal is to sell the highest number of beverages to the most people. Based in Atlanta, Georgia, the company focuses on making non-alcoholic beverages accessible. With hmdreds of brands, some of the more popular examples are Diet Coke, Sprite, Dasani, Nestea, and Fanta. Worldwide, nearly 10,000 Coke beverages are consumed every second The more Cokes the international marketing team sells the more revenue the company makes. Much of the company's 40 billion dollars in revenue growth now comes from globalization, not just growth within the borders of the United States. Globalization is the expansion and development of intemational markets outside of the Company's home country Coke, like many successful global companies, focuses…
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6. A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. O another's attitude toward the chosen product.
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docs.google.com/forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-OqsBCBvKgmkwb0Q1|13Vx4wkihZP6TOA/formResponse Messages are implicit and often highly coded in: Low-context societies Moderate-context societies High-context societies Variable-context societies O None of the above