Do you think that manufacturers of computers, television sets, cell phones, and other electronic productsshould be required to take their products back at theend of their useful lives for repair, remanufacture, orrecycling in a manner that is environmentally responsible and that does not threaten the health of recyclingworkers? Explain. Would you be willing to pay morefor these products to cover the costs of such a takeback program? If so, what percentage more per purchase would you be willing to pay for these products?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you think that manufacturers of computers, television sets, cell phones, and other electronic products
should be required to take their products back at the
end of their useful lives for repair, remanufacture, or
recycling in a manner that is environmentally responsible and that does not threaten the health of recycling
workers? Explain. Would you be willing to pay more
for these products to cover the costs of such a takeback program? If so, what percentage more per purchase would you be willing to pay for these products?

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