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- K and Q Beverages Ltd started off twenty years ago as a small dealer making non alcoholic beverages in Nairobi from just two products at the time, the firm has expanded in its product portfolio and now boasts of six products in various stages of the product life cycle, and a considerable share of the market share. Over that period, some of the products introduced did not survive and ended up failing soon after introduction, which has been very costly to the company. The company has realized that proper branding and packaging are key in product development and management. a. Discuss the branding and packaging issues that K and Q Beverages Ltd should focus on in order to remain competitiveK and Q Beverages Ltd started off twenty years ago as a small dealer making non alcoholic beverages in Nairobi from just two products at the time, the firm has expanded in its product portfolio and now boasts of six products in various stages of the product life cycle, and a considerable share of the market share. Over that period, some of the products introduced did not survive and ended up failing soon after introduction, which has been very costly to the company. The company has realized that proper branding and packaging are key in product development and management. With an illustration, discuss the product life cycle as is applicable to King and K and Q Beverages Ltd, clearly showing the key decisions to be taken for products at each stageThe objective of Electronic Data Interchange in a fictional supply chain. Three instances of electronic documents transferred between participants. Describe how standards help systems communicate.
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