USAGE INDEX. Buckle Beverage is sharing customer and market data on its operations in Brazil. Buckle Beverage has sales of $51 million in Brazil, but total spending on beverages by Buckle's customers was twice that much. In Brazil, other brands' total sales all together was 10 times Buckle's sales. A solid 10% of all Brazil beverage buyers bought Buckle at least once. Calculate USAGE INDEX for Buckle Beverage buyers.

USAGE INDEX. Buckle Beverage is sharing customer and market data on its operations in Brazil. Buckle Beverage has sales of $51 million in Brazil, but total spending on beverages by Buckle's customers was twice that much. In Brazil, other brands' total sales all together was 10 times Buckle's sales. A solid 10% of all Brazil beverage buyers bought Buckle at least once. Calculate USAGE INDEX for Buckle Beverage buyers.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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