1. Create an imaginary product and make a distribution channel following the sample diagram. Use the distribution channels possibly available in your locality. Komine the imnor
1. Create an imaginary product and make a distribution channel following the sample diagram. Use the distribution channels possibly available in your locality. Komine the imnor
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
BE ON POINT

Transcribed Image Text:Direction: Examine the given sample diagram below, think of an imaginary product then
create your own distribution channel in a creative approach:
Distribution Channel
Mother Godown
Carriage and Forwarding Agent
Distributor
Super-Stockist
Retailer
Wholesaler
Re-distributor
End Customer
Retailer
Sources: https://surabhiudas91.files.wordpress.com/2014/08/capture2.png
Requirement:
1. Create an imaginary product and make a distribution channel following the sample
diagram. Use the distribution channels possibly available in your locality.
2. Examine the importance of your distribution channels to your product and its
functions.

Transcribed Image Text:Description: These rubrics are designed to identify your score for this performance. It is
focused in identifying your knowledge about distribution channels and its functions.
Rubrics
Description: These rubrics are designed to identify your score for this performance. It is
focused in identifying your knowledge about distribution channels and its functions.
Criteria
Advanced
Proficient
Needs
Poor
(5 points)
• Addresses
(4 points)
Addresses
Improvement
(3 рoints)
No
Submission
General
(2 points)
(1 point)
Approach
the
Addresses
• Addresses Answer
the
objectives of objectives of of the task
the objectives the
objectives
of the task
given was
irrelevant
the task
the task
• Stated
• States a
• States a
relevant
Did not
relevant,
relevant,
answer, but
lacking
justification. answer and
state
justifiable
justifiable
relevant
answer.
answer.
Presents
• Did not
justification.
• Did not
arguments in present
a logical
order
arguments in
a logical
present
arguments
in a logical
order
order
The layout
of the
The layout
The layout
are neatly
presented.
Creativity
The layout
are neatly
presented,
The layout
are neatly
presented,
well
are
distribution
presented,
but lacks
channels
well
information. are not
sufficient.
prepared and prepared.
very creative.
The idea
The idea
The idea is
The idea
The idea
Mastery of
knowledge being
not
being
discussed is
being
discussed
being
relevant.
discussed is
discussed is
lacks
based on a
based on a
based on a
relevancy
depth
depth
analysis with analysis but analysis, and on the task
complete
back up of
relevant
depth
and mostly
not theories
theories and and strategies did not
answer the
lacks
were given
strategies
questions
theories and
Only one
Few task
task were
strategies
Completion All task are
proficiently
answered.
proficiently answered.
answered.
are
Several task Not all task
are
are
proficiently
proficiently
answered.
answered.
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