1. Create an imaginary product and make a distribution channel following the sample diagram. Use the distribution channels possibly available in your locality. Komine the imnor

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

BE ON POINT 

Direction: Examine the given sample diagram below, think of an imaginary product then
create your own distribution channel in a creative approach:
Distribution Channel
Mother Godown
Carriage and Forwarding Agent
Distributor
Super-Stockist
Retailer
Wholesaler
Re-distributor
End Customer
Retailer
Sources: https://surabhiudas91.files.wordpress.com/2014/08/capture2.png
Requirement:
1. Create an imaginary product and make a distribution channel following the sample
diagram. Use the distribution channels possibly available in your locality.
2. Examine the importance of your distribution channels to your product and its
functions.
Transcribed Image Text:Direction: Examine the given sample diagram below, think of an imaginary product then create your own distribution channel in a creative approach: Distribution Channel Mother Godown Carriage and Forwarding Agent Distributor Super-Stockist Retailer Wholesaler Re-distributor End Customer Retailer Sources: https://surabhiudas91.files.wordpress.com/2014/08/capture2.png Requirement: 1. Create an imaginary product and make a distribution channel following the sample diagram. Use the distribution channels possibly available in your locality. 2. Examine the importance of your distribution channels to your product and its functions.
Description: These rubrics are designed to identify your score for this performance. It is
focused in identifying your knowledge about distribution channels and its functions.
Rubrics
Description: These rubrics are designed to identify your score for this performance. It is
focused in identifying your knowledge about distribution channels and its functions.
Criteria
Advanced
Proficient
Needs
Poor
(5 points)
• Addresses
(4 points)
Addresses
Improvement
(3 рoints)
No
Submission
General
(2 points)
(1 point)
Approach
the
Addresses
• Addresses Answer
the
objectives of objectives of of the task
the objectives the
objectives
of the task
given was
irrelevant
the task
the task
• Stated
• States a
• States a
relevant
Did not
relevant,
relevant,
answer, but
lacking
justification. answer and
state
justifiable
justifiable
relevant
answer.
answer.
Presents
• Did not
justification.
• Did not
arguments in present
a logical
order
arguments in
a logical
present
arguments
in a logical
order
order
The layout
of the
The layout
The layout
are neatly
presented.
Creativity
The layout
are neatly
presented,
The layout
are neatly
presented,
well
are
distribution
presented,
but lacks
channels
well
information. are not
sufficient.
prepared and prepared.
very creative.
The idea
The idea
The idea is
The idea
The idea
Mastery of
knowledge being
not
being
discussed is
being
discussed
being
relevant.
discussed is
discussed is
lacks
based on a
based on a
based on a
relevancy
depth
depth
analysis with analysis but analysis, and on the task
complete
back up of
relevant
depth
and mostly
not theories
theories and and strategies did not
answer the
lacks
were given
strategies
questions
theories and
Only one
Few task
task were
strategies
Completion All task are
proficiently
answered.
proficiently answered.
answered.
are
Several task Not all task
are
are
proficiently
proficiently
answered.
answered.
Transcribed Image Text:Description: These rubrics are designed to identify your score for this performance. It is focused in identifying your knowledge about distribution channels and its functions. Rubrics Description: These rubrics are designed to identify your score for this performance. It is focused in identifying your knowledge about distribution channels and its functions. Criteria Advanced Proficient Needs Poor (5 points) • Addresses (4 points) Addresses Improvement (3 рoints) No Submission General (2 points) (1 point) Approach the Addresses • Addresses Answer the objectives of objectives of of the task the objectives the objectives of the task given was irrelevant the task the task • Stated • States a • States a relevant Did not relevant, relevant, answer, but lacking justification. answer and state justifiable justifiable relevant answer. answer. Presents • Did not justification. • Did not arguments in present a logical order arguments in a logical present arguments in a logical order order The layout of the The layout The layout are neatly presented. Creativity The layout are neatly presented, The layout are neatly presented, well are distribution presented, but lacks channels well information. are not sufficient. prepared and prepared. very creative. The idea The idea The idea is The idea The idea Mastery of knowledge being not being discussed is being discussed being relevant. discussed is discussed is lacks based on a based on a based on a relevancy depth depth analysis with analysis but analysis, and on the task complete back up of relevant depth and mostly not theories theories and and strategies did not answer the lacks were given strategies questions theories and Only one Few task task were strategies Completion All task are proficiently answered. proficiently answered. answered. are Several task Not all task are are proficiently proficiently answered. answered.
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