Answered: Do social recommendations increase ad…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Transcribed Image Text:Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by web browsing. Data were collected on whether the viewer could correctly recall the brand being advertised after seeing the video. The results are shown below. What do these results tell you about social recommendations? Correctly Recalled the Brand Arrival Method Recommendation Browsing Yes No 365 96 162 95 Those who arrived at the link from a recommendation had a correct recall of % as compared to those who arrived at the link from browsing who had a correct recall of %. Since the difference in percentage is relatively V one can conclude that social recommendations have impact on correct recall. (Round to two decimal places as needed.)

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