DISCUSSION QUESTIONS CS 4-3 Do you think using popular apps like Instagram, Snap chat, and others helped in creating more familiarity with the target audience, and did it help to build brand preference for Three? CS 4-1 What is the role of pictorial cues in this campaign in increasing the recall and comprehension of the message? CS 4-4 Think of other ads that have used historical events CS 4-2 Based on the information processing theories, what other methods could mobile phone companies use to fight back against the negative publicity about the use of phone? or stories to communicate their message. Comment on the ad's effectiveness in encouraging information processing techniques.
DISCUSSION QUESTIONS CS 4-3 Do you think using popular apps like Instagram, Snap chat, and others helped in creating more familiarity with the target audience, and did it help to build brand preference for Three? CS 4-1 What is the role of pictorial cues in this campaign in increasing the recall and comprehension of the message? CS 4-4 Think of other ads that have used historical events CS 4-2 Based on the information processing theories, what other methods could mobile phone companies use to fight back against the negative publicity about the use of phone? or stories to communicate their message. Comment on the ad's effectiveness in encouraging information processing techniques.
DISCUSSION QUESTIONS CS 4-3 Do you think using popular apps like Instagram, Snap chat, and others helped in creating more familiarity with the target audience, and did it help to build brand preference for Three? CS 4-1 What is the role of pictorial cues in this campaign in increasing the recall and comprehension of the message? CS 4-4 Think of other ads that have used historical events CS 4-2 Based on the information processing theories, what other methods could mobile phone companies use to fight back against the negative publicity about the use of phone? or stories to communicate their message. Comment on the ad's effectiveness in encouraging information processing techniques.