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- The main purpose of is to enable a company to collect data on consumers 'preferences, spending patterns and other market conditions. Market Mix Quantitative Marketing Market Research Qualitative Marketing IIDiscuss the role of market segmentation in gathering targeted marketing information.In the marketing process, marketers engage in segmentation, targeting and positioning when they are A building profitable customer relationships В capturing value from customers C developing a customer value-driven marketing strategy D constructing the marketing mix
- 10. Distinguish between market segmentation/target marketing and market positioning:2 target marketing strategies a firm or business can adopt to create value for it's customers 1 positioning strategies that a business can adopt to attract it's customersHow can Pareto's Principle be applied to customer segmentation in direct marketing?
- 10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitorsH ow can target market segmentation help in effective marketing planning?Provide two examples of sources of customer expectations from which the marketer has limited control.
- WRITE IN FORM OF WSSAY, IF POSSIBLE. Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and…8 The process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems is known asThe process of evaluating each market segments attractiveness and selecting one or few is known as: A)Target marketing B)Target distribution C)Market positioning D)Market segmentation