Discuss the promotions and communication strategies used for Apple Air tag launch.
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--> PROMOTION STRATEGY:
The methods and strategies a business use to advertise its goods and services to its target market are referred to as its promotion strategy. Advertising, sales incentives, public relations, personal selling, and direct marketing can all fall under this category. A promotion plan aims to produce leads and sales, raise awareness and interest in a company's services, and create a positive brand image. Depending on a company's industry, target market, budget, and marketing goals, a different combination of promotion strategies will be used.
--> COMMUNICATION STRATEGY:
A communication strategy is a plan for successfully distributing information to a target audience in order to accomplish particular objectives. It specifies how information will be conveyed, as well as to whom and with what messages. A communication strategy's goal is to make sure that messages are consistent, understandable, and effective in achieving goals. The target audience, the targeted results, the main messages, and the means via which the messages will be delivered are often included in a communication plan.
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