Discuss the advantages to a retailer like Macy’s of expending the timeand effort to get merchandise floor-ready at either the point ofmanufacture or in the distribution center rather than having retail storestaff members do it in the stores. Provide the logic behind your answer.

Discuss the advantages to a retailer like Macy’s of expending the timeand effort to get merchandise floor-ready at either the point ofmanufacture or in the distribution center rather than having retail storestaff members do it in the stores. Provide the logic behind your answer.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Discuss the advantages to a retailer like Macy’s of expending the time
and effort to get merchandise floor-ready at either the point of
manufacture or in the distribution center rather than having retail store
staff members do it in the stores. Provide the logic behind your answer.

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