Directions: Write I if the statement refers to Instrumental, S for Symbolic, and A if it connotes affective function. 1. Buying the latest model of mobile phone to show others how cool you are. 2. Walking the dog to the park because it allows you to meet other реople. Buying a condo unit will be cheaper than using the car to go to school 3.
Directions: Write I if the statement refers to Instrumental, S for Symbolic, and A if it connotes affective function. 1. Buying the latest model of mobile phone to show others how cool you are. 2. Walking the dog to the park because it allows you to meet other реople. Buying a condo unit will be cheaper than using the car to go to school 3.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Directions: Write I if the statement refers to Instrumental, S for Symbolic, and A
if it connotes affective function.
1.
Buying the latest model of mobile phone to show others how cool
you are.
2.
Walking the dog to the park because it allows you to meet other
рeople.
3.
Buying a condo unit will be cheaper than using the car to go to
school.
4.
Buying a laptop to make your classmates think that you are as
welloff as they are.
5.
Taking the car on a road trip will make the journey to Bicol more
enjoyable that taking the plane.
Getting a diploma because it can be a way to earn big.
Getting a diploma for recognition and sense of accomplishment.
Buying a mobile phone to communicate with family anytime.
Buying expensive bag because it is an original Gucci.
Buying a car to show other people that you can afford to have one.
6.
7.
8.
9.
10.
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