differences of how Nike defines “sustainability” than the standard business understanding of this term?

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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What are the differences of how Nike defines “sustainability” than the standard business understanding of this term?

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Nike’s Sustainability Policy

As we know, these days most of the business organizations focus on earning profits at any cost. But a few organizations aim to earn profit without being mean to the environment or without polluting it, by adopting such production policies which includes usage of natural raw materials, limited use of exhaustible resources and without spreading any type of pollution. Nike is one among them.  It has a firm belief that without implementing sustainability in the business, we cannot grow and expand it.  Nike aims to reduce its environmental impact by sustainable use of resources, such as materials, water and energy. It has a goal of reducing the discharge of chemicals to zero in the environment before 2021. 

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