Answered: Diagram of your swot analysis…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Diagram of your swot analysis matrix(strength, weaknesses, opportunities &threats) and strategies (success, adaptation, reactive & survival). Indicate behind each matrixes with open and closed parenthesis what department/division in the company it applies in each strategies. Ex: S102 your statement (Operation department).

Transcribed Image Text:10:04 PM O l LTE ll LE Vo) Vo) Edit 12 STRENGTH WEAKNESSES S1.Safe & Comfortable W1.0ffering the same Atmosphere like Home S2. Quality Service S3.Highly Skilled Employees S4Strong Brand Equity services W2.Expensive SWOT W3.Franchise Related Issue ANALYSIS $5.Strong Captured W4.High Taxes W5.Net Income Marketing& Promotional Advertisement OPPORTUNITIES 01. customer privilege 02. New products development 03. Expand Partnerships 04. New marketing campaign 05. Decreasing cost THREATS T1. Safety maintaining T2. Competitors promotion T3.Stiff Competition T4.Global Pandemic T5.Changing policies End | Docommended. Word Count: 53 DO Dם Tools Mobile View Share Edit on PC School Tools

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