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describe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?
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- How does a brand name add value to a product?Describe how to create a brand, brand equity and setting product strategy for market offering?List ten (10) of you favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand?