DDK is a high-technology firm. It has developed a new component that offers superior advantages over competing products. This component can be used in a high-speed production system in all factories. With durable composition, it has a useful life of ten months versus four months for competing products. The component will offer users a significant improvement in production efficiency. 1. Identify the FIVE steps of value-based approach for pricing. Explain EACH step with an example based on the case above.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
DDK is a high-technology firm. It has developed a new component that offers superior advantages over competing products. This component can be used in a high-speed production system in all factories. With durable composition, it has a useful life of ten months versus four months for competing products. The component will offer users a significant improvement in production efficiency.
1. Identify the FIVE steps of value-based approach for pricing. Explain EACH step with an example based on the case above.
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