The company LG recently launched a rollable TV that can roll down into a discreet housing unit when you are not watching TV. For this kind of product, a O price lining strategy makes the most sense. O captive pricing O price skimming O target costing O price unbundling

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.7: Applying Breakeven Analysis
Problem 1LO
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The company LG recently launched a rollable TV that can roll down into a discreet housing unit when you are not watching TV. For this kind of product, a
O price lining
strategy makes the most sense.
O captive pricing
O price skimming
O target costing
O price unbundling
Transcribed Image Text:The company LG recently launched a rollable TV that can roll down into a discreet housing unit when you are not watching TV. For this kind of product, a O price lining strategy makes the most sense. O captive pricing O price skimming O target costing O price unbundling
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