Critical Thinking Many times firms take advantage oftheir popular, well-known brands by developing brandextensions because they know !hat the brand equity ofthe original or parent brand will be transferred to thenevv product If a new product is of poor quality, it candamage the reputation of the parenl brand, whereas anevv product thal is of superior quality can enhance theparent brand~ reputation. What are some examples ofbrand extensions that have damaged and 1hat haveenhanced 1he parent brand equil)I?
Critical Thinking Many times firms take advantage oftheir popular, well-known brands by developing brandextensions because they know !hat the brand equity ofthe original or parent brand will be transferred to thenevv product If a new product is of poor quality, it candamage the reputation of the parenl brand, whereas anevv product thal is of superior quality can enhance theparent brand~ reputation. What are some examples ofbrand extensions that have damaged and 1hat haveenhanced 1he parent brand equil)I?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Many times firms take advantage of
their popular, well-known brands by developing brand
extensions because they know !hat the brand equity of
the original or parent brand will be transferred to the
nevv product If a new product is of poor quality, it can
damage the reputation of the parenl brand, whereas a
nevv product thal is of superior quality can enhance the
parent brand~ reputation. What are some examples of
brand extensions that have damaged and 1hat have
enhanced 1he parent brand equil)I?
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