Critical Thinking If a company of which you are a cus-tomer suffered a data breach (in which some of thedata customers created or shared by customers withthe company were compromised), would your percep-tions of that company change and if so, why? Would itmatter what type of data was compromised? Are thereother factors that would lessen or heighten your viewof the severity of the event? If so, what might theyinclude?

Consumers are the king of the market. They rule the market. Consumers have a perception of products…

Answered: Critical Thinking If a company of which…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are providing your services to online shop of garments. You are a caretaker and it’s your duty to deliver dresses to the customers. You are well aware of customer’s psyche. One day Mr. Smith ordered an expensive dress, wore that dress and returned the dress saying that the size of dress didn’t match his size. You knew that this is not a genuine reason of rejection. You thought the fraudulent element is confirmed as Mr. Smith acted the same way in past years. You decided to write a bad news message to him.Write a letter of rejection to Mr. Smith keeping in mind your purpose, your image, your company’s image and future sales of your products.
How would a Firm handle a potential customer who is highly skeptical and resistant to any sales pitches or persuasion techniques?
Ayesha, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. She has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Ayesha rejected their participation. She felt that banks have a casual approach toward charity events and it is risky to involve them in the event. What changed Ayesha’s attitude? Support your answer with a theory or an example. Does personality have any influence on Ayesha’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts…
Describe how a healthcare organization's risk management program could addresses social media and patient information privacy. Provide three examples from your research. With evidence in this modern day
Alex, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. he has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Alex rejected their participation. he felt that banks have a casual approach toward charity events and it is risky to involve them in the event. What changed Alex’s attitude? Support your answer with a theory or an example. Does personality have any influence on Alex’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts behavior.
Which one among the following is the purpose of the social audit. 1-It informs and educates people about their rights and entitlements. 2-It provides a collective platform for people to ask queries, express their needs and grievances. 3-It promotes people's participation in all stages of the implementation of programs. 4-It is a way of measuring the extent to which an organization lives up to the shared values and objectives it has committed itself to.
Sensitive Personal Data is Personal Data that could cause substantial harm, embarrassment, inconvenience, or unfairness to an individual if it is lost, stolen or disclosed without authorization. Can you spot which pieces of personal data are considered SENSITIVE? Personal Data Please tick P 1. Social Security Number 2. IP Address 3. Insurance Information 4. Geographical Location 5. Job Title and Salary 6. Date of Birth 7. Pictures or Images of yourself 8. Criminal Background Information 9. Medical, Health, or Biometric Information 10. Username WITH Password 11. Street Address 12. Credit Card Information
Tufte's argument that the space shuttle Challenger disaster was a direct result of the poorly displayed information. This example of the possible consequences of poor data display is certainly extreme. But similarly, poor data displays are an everyday occurrence in many organizations in the world and lead to mistakes; missed opportunities; and the loss of time, money, and sometimes, life or limb. the development of new ways of visualizing information is an active and exciting area of current research. However, to properly and effectively apply these new methods, one must first develop an awareness of where and how information is currently being displayed badly. Find an example of a poor information display that is currently in use in a business organization. This can be a chart that doesn't include all the information needed to draw a correct conclusion from the data presented, one that hides the important information behind a clutter of irrelevant data, one that forces incorrect…
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