Critical Thinking Have you ever “liked” a companyor product page on Facebook? Why did you do so?How often do you follow this company or product?Have you ever posted comments? If so, what was thepurpose of your comments? Do you feel the brand’smanagement communicates effectively with the brandcommunity through this medium? Why or why not?What could the brand management do better

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Have you ever “liked” a company
or product page on Facebook? Why did you do so?
How often do you follow this company or product?
Have you ever posted comments? If so, what was the
purpose of your comments? Do you feel the brand’s
management communicates effectively with the brand
community through this medium? Why or why not?
What could the brand management do better

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