Answered: Consider the following cases, each of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Exercise 3
Consider the following cases, each of which is a consulting client:
1. Performance Bicycles, a mail-order company that supplies bicycles, parts,
and bicycling equipment and clothing.
2. The Nathalie Hotel, a downtown hotel that serves primarily convention
and business travelers.
3. The Barangay Asenso Public Health Clinic, which is supported by tax
revenues of Barangay Asenso and public donations.
4. The American motorcycle company.
5. The Metro pharmaceutical company.
6. St. Martha's College, a small, private liberal arts college.
Required: For each client, determine the competitive strategy and the related
critical success factors for the organization or firm.

Transcribed Image Text:Exercise 1 Joel De Castro, CEO of De Castro Enterprises, Inc. (DCEI), is considering a special offer to manufacture a new line of women's clothing for a large department store chain. DCEI has specialized in designer women's clothing sold in small, upscale retail clothing stores throughout the country, in order to protect the very elite brand image, De Castro has not sold clothing to the large department stores. The current offer, however, may be too good to turn down. The department store is willing to commit to a large order, which would be very profitable to De Castro, and the order would be automatically renewed for two more years, presumably to continue after that point. Required: Analyze the choice Joel faces, based on competitive analysis.

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