Based on Feasibility StudiesConsider a major new purchase for yourself or for the entire family. This could be a new computer, a new smartphone, a household appliance, or a major project such as remodeling a bathroom, and so forth.Explain your purchase/project first and then answer the following:Name some risks that should be considered.Consider economic feasibility and one other type of feasibility applicable to this purchase/project. Name a few relevant factors with respect to each feasibility.Name some tangible and intangible benefits. Assign values to each of the benefits and explain your reasoning behind them.

A review of whether or not a proposed plan or procedure is known as feasible study. With that said,…

Answered: Consider a major new purchase for…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Based on Feasibility Studies

Consider a major new purchase for yourself or for the entire family. This could be a new computer, a new smartphone, a household appliance, or a major project such as remodeling a bathroom, and so forth.
Explain your purchase/project first and then answer the following:
- Name some risks that should be considered.
- Consider economic feasibility and one other type of feasibility applicable to this purchase/project. Name a few relevant factors with respect to each feasibility.
- Name some tangible and intangible benefits. Assign values to each of the benefits and explain your reasoning behind them.

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