Company:- Accor Hotel 1 ResearchStart your research using the sources of information introduced in the research workshop Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date.Appropriate supplementary sources were also identified in the research workshopAll sources of information should be current (to the extent possible), reliable and valid.2 External environments of the firmMake sure you update and improve it; contextualise it for your company, and select those parts which help with the analysis of your companyAvoid the temptation to make listsAvoid taking a fill-in-the-blanks approachIntegrate the general and industry-level information to show analytical skills and the ability to interpret information.

Research on Accor HotelAccor Hotel is a globally recognized hospitality company headquartered in…

Answered: Company:- Accor Hotel 1 Research…

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Company:- Accor Hotel

1 Research

Start your research using the sources of information introduced in the research workshop
Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date.
- Appropriate supplementary sources were also identified in the research workshop
- All sources of information should be current (to the extent possible), reliable and valid.

2 External environments of the firm

Make sure you update and improve it; contextualise it for your company, and select those parts which help with the analysis of your company

Avoid the temptation to make lists
Avoid taking a fill-in-the-blanks approach
Integrate the general and industry-level information to show analytical skills and the ability to interpret information.

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