Coca-Cola appears to have no plans to discontinuethe “Share a Coke” expansions in the near future.What recommendations would you have for futureiterations?
Coca-Cola appears to have no plans to discontinuethe “Share a Coke” expansions in the near future.What recommendations would you have for futureiterations?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Coca-Cola appears to have no plans to discontinue
the “Share a Coke” expansions in the near future.
What recommendations would you have for future
iterations?
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