CleanPhone. Created by CleanTech Innovations Inc., a U.S.-based technology company focused on environmental sustainability, the CleanPhone is designed to be one of the world’s most eco-friendly smartphones. (the market chosen is Asia) chosen for the CleanPhone’s international launch. CleanTech Innovations Inc. was founded in the United States with a mission to revolutionize the consumer electronics industry through eco-friendly technology. Known for innovative, sustainable designs, CleanTech’s core values emphasize environmental responsibility, ethical sourcing, and minimal waste. The company’s product portfolio includes sustainable laptops, solar-powered gadgets, and energy efficient appliances, all aimed at reducing environmental impact while delivering highquality tech solutions. CleanTech’s latest product, the CleanPhone, is a next-generation smartphone that combines top-tier technology with eco-friendly materials. The CleanPhone is made with biodegradable components, a modular design for easy repairs and upgrades, and a solar-charging option. It’s marketed as a sustainable alternative to traditional smartphones, appealing to environmentally-conscious consumers who want technology with minimal environmental impact. The CleanPhone is unique in its combination of high-tech features, energy efficiency, and recyclable materials. Product Features of the CleanPhone:  • Biodegradable Materials: Uses recyclable and compostable materials in the phone casing and packaging.  • Energy Efficiency: Enhanced energy-saving features with a solar-charging option.  • Modular Design: Allows users to replace and upgrade parts, extending the phone’s lifespan and reducing waste.  • Advanced Features: Includes high-performance specifications comparable to leading smartphones, including a powerful camera, fast processing, and robust security features.  Expansion Goal:  CleanTech has a strong presence in North America but has limited reach beyond the U.S. and Canada. To achieve sustainable growth and tap into emerging markets, CleanTech’s executive team has decided to launch the CleanPhone internationally. They  have set a target to increase international revenue by 30% over the next five years. As part of this global expansion, CleanTech is prioritizing one new international market to debut the CleanPhone and establish a footprint for further growth. You are CleanTech’s strategic consultants, responsible for researching, analyzing, and proposing the best approach to introduce the CleanPhone to this market. market chosen is Asia . you are responsible for developing a detailed market entry strategy for launching the CleanPhone in that market.  Entry Mode Selection: Based on your analysis, select the most suitable combination of market entry modes for CleanTech Innovations Inc to enter the target market  which is Asia and the associated countries (minimum 3 modes). Options must include exporting, licensing, acquisitions, wholly owned subsidiaries, or partnering and strategic alliances. HINT: if you have selected the Asian market, that is, Asia (e.g., Japan, South Korea, India), recall the market selection is the overarching market which is Asia and the specific countries bracketed, hence you will include at least 1 mode of entry (that is minimum 3modes as stated in the instructions) for each of the bracketed countries in the Asian market.o Rationale for Entry Modes: Justify your choices by discussing based on the analysis of risks and benefits of the chosen modes. Discuss with relevant support how the chosen mode will enable the company to build a strong market presence.Partner Selection (if applicable): If selecting a strategic alliances or partnership,describe the ideal local partner profile, including resources, reputation, and market knowledge.o Scholarly peer reviewed journal sources included with in-text citation. NO AI RESPONSE

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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CleanPhone. Created by CleanTech Innovations Inc., a U.S.-based technology company focused on environmental sustainability, the CleanPhone is designed to be one of the world’s most eco-friendly smartphones. (the market chosen is Asia) chosen for the CleanPhone’s international launch. CleanTech Innovations Inc. was founded in the United States with a mission to revolutionize the consumer electronics industry through eco-friendly technology. Known for innovative, sustainable designs, CleanTech’s core values emphasize environmental responsibility, ethical sourcing, and minimal waste. The company’s product portfolio includes sustainable laptops, solar-powered gadgets, and energy efficient appliances, all aimed at reducing environmental impact while delivering highquality tech solutions. CleanTech’s latest product, the CleanPhone, is a next-generation smartphone that combines top-tier technology with eco-friendly materials. The CleanPhone is made with biodegradable components, a modular design for easy repairs and upgrades, and a solar-charging option. It’s marketed as a sustainable alternative to traditional smartphones, appealing to environmentally-conscious consumers who want technology with minimal environmental impact. The CleanPhone is unique in its combination of high-tech features, energy efficiency, and recyclable materials. Product Features of the CleanPhone:  • Biodegradable Materials: Uses recyclable and compostable materials in the phone casing and packaging.  • Energy Efficiency: Enhanced energy-saving features with a solar-charging option.  • Modular Design: Allows users to replace and upgrade parts, extending the phone’s lifespan and reducing waste.  • Advanced Features: Includes high-performance specifications comparable to leading smartphones, including a powerful camera, fast processing, and robust security features.  Expansion Goal:  CleanTech has a strong presence in North America but has limited reach beyond the U.S. and Canada. To achieve sustainable growth and tap into emerging markets, CleanTech’s executive team has decided to launch the CleanPhone internationally. They  have set a target to increase international revenue by 30% over the next five years. As part of this global expansion, CleanTech is prioritizing one new international market to debut the CleanPhone and establish a footprint for further growth. You are CleanTech’s strategic consultants, responsible for researching, analyzing, and proposing the best approach to introduce the CleanPhone to this market. market chosen is Asia . you are responsible for developing a detailed market entry strategy for launching the CleanPhone in that market. 

Entry Mode Selection: Based on your analysis, select the most suitable combination of market entry modes for CleanTech Innovations Inc to enter the target market  which is Asia and the associated countries (minimum 3 modes). Options must include exporting, licensing, acquisitions, wholly owned subsidiaries, or partnering and strategic alliances. HINT: if you have selected the Asian market, that is, Asia (e.g., Japan, South Korea, India), recall the market selection is the overarching market which is Asia and the specific countries bracketed, hence you will include at least 1 mode of entry (that is minimum 3modes as stated in the instructions) for each of the bracketed countries in the Asian market.
o Rationale for Entry Modes: Justify your choices by discussing based on the analysis of risks and benefits of the chosen modes. Discuss with relevant support how the chosen mode will enable the company to build a strong market presence.
Partner Selection (if applicable): If selecting a strategic alliances or partnership,describe the ideal local partner profile, including resources, reputation, and market knowledge.
o Scholarly peer reviewed journal sources included with in-text citation.

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