Choose a company that interests your team and do research to document its strategic plan. Include a SWOT analysis and a statement of the organization’s vision, mission, objectives, goals, and strategies. Identify and briefly describe two IS-related projects that would be consistent with this plan.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Choose a company that interests your team and
do research to document its strategic plan.
Include a SWOT analysis and a statement of the
organization’s vision, mission, objectives, goals,
and strategies. Identify and briefly describe two
IS-related projects that would be consistent
with this plan.

 
 
 
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