Case Study The Artz Buzz Company in Jamaica is devoted to the development of young art talents, and as such has decided to launch an art competition among high school students ages 14- 17. The company, through its promotions and advertising agency, Gatsby Advertising, placed an advertisement in the Jamaica Gleaner, requesting interested students to submit art pieces depicting the theme “Jamaica: Then and Now.” Martin Thompson, a grade 11 art student at Gordon High School, saw the advertisement and decided he would enter because he had some great ideas that would fit the theme of this year’s competition. He responded to the advertisement by submitting his art piece in accordance with the requirements outlined in the advertisement. Soon after Martin’s submission, the Artz Buzz Company issued a news release over the radio, in which they offered to pay a sum of $150,000.00 to all those persons whose drawings was chosen among the top 5. Martin’s entry was selected among the top five. Subsequently, Martin went to the Head Office of the Artz Buzz to make an inquiry about the sum which was promised on the radio. He had just been accepted into an Art College and was looking forward to using the cash to help pay for his first semester tuition. However, on inquiry, he was informed by the Company’s Public Relations Manager that Artz Buzz Company’s promise to pay could not be enforced against the company, since Martin had given no consideration for this promise. Questions A. Explain the concept of “consideration” referring to at least ONE (1) decided case. B. Advise Martin as to: i. Whether or not his submission of his art piece was a valid consideration. ii. Whether or not he is entitled to the promise of One Hundred and Fifty Thousand Dollars ($150,000.00).

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Case Study
The Artz Buzz Company in Jamaica is devoted to the development of young art talents, and as
such has decided to launch an art competition among high school students ages 14- 17. The
company, through its promotions and advertising agency, Gatsby Advertising, placed an
advertisement in the Jamaica Gleaner, requesting interested students to submit art pieces
depicting the theme “Jamaica: Then and Now.”
Martin Thompson, a grade 11 art student at Gordon High School, saw the advertisement and
decided he would enter because he had some great ideas that would fit the theme of this year’s
competition. He responded to the advertisement by submitting his art piece in
accordance with the requirements outlined in the advertisement. Soon after Martin’s submission,
the Artz Buzz Company issued a news release over the radio, in which they
offered to pay a sum of $150,000.00 to all those persons whose drawings was chosen among
the top 5.
Martin’s entry was selected among the top five. Subsequently, Martin went to the Head
Office of the Artz Buzz to make an inquiry about the sum which was promised on the radio. He
had just been accepted into an Art College and was looking forward to using the cash to help pay
for his first semester tuition. However, on inquiry, he was informed by the Company’s Public
Relations Manager that Artz Buzz Company’s promise to pay could not be enforced against the
company, since Martin had given no consideration for this promise.

Questions
A. Explain the concept of “consideration” referring to at least ONE (1) decided case.
B. Advise Martin as to:
i. Whether or not his submission of his art piece was a valid consideration.
ii. Whether or not he is entitled to the promise of One Hundred and Fifty Thousand
Dollars ($150,000.00).
 
 
 
 
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