CASE: Put yourself in the position of the CEO of a well‐known Asia–Pacific corporation such as Mitsubishi Motor Company. You have been asked to make a 30‐minute presentation to the Australian Chamber of Commerce at the biannual meeting. The topic is a corporate planning and ethical management practices. What information would you include in your presentation and why

CASE: Put yourself in the position of the CEO of a well‐known Asia–Pacific corporation such as Mitsubishi Motor Company. You have been asked to make a 30‐minute presentation to the Australian Chamber of Commerce at the biannual meeting. The topic is a corporate planning and ethical management practices. What information would you include in your presentation and why

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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