Case A: Food Fare is a small chain of restaurants that has developed a loyal customer base byproviding fast-food items with more choices (e.g., how the hamburger should be cooked, self-servetoppings) and a more comfortable atmosphere. The menu has a small number of popular items,including several different hamburgers, grilled chicken sandwiches, and salads. Recently, to broadenits appeal, Food Fare added barbecue, seafood, and steak to its menu.Case B: Gilman Heating and Air Conditioning Inc. provides a broad range of services to commercialand residential customers, including installation and repair of several different brands of heating and airconditioning systems. Gilman has a fleet of 28 trucks, each operated by one or more service technicians,depending on the size of a job. A recurrent problem for Gilman has been coordinating the service teamsduring the day to determine the status of a job and the need for parts not kept in the service vehicle,as well as to identify which team to send on emergency calls. Gilman’s service area is spread over anurban/rural area of approximately 50 square miles. The company has developed cost and price sheets sothat the service technicians accurately and consistently price the service work they perform.Required For each case, identify the important structural cost drivers for the company and the relatedstrategic issues that it should address to be competitive

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Case A: Food Fare is a small chain of restaurants that has developed a loyal customer base by
providing fast-food items with more choices (e.g., how the hamburger should be cooked, self-serve
toppings) and a more comfortable atmosphere. The menu has a small number of popular items,
including several different hamburgers, grilled chicken sandwiches, and salads. Recently, to broaden
its appeal, Food Fare added barbecue, seafood, and steak to its menu.
Case B: Gilman Heating and Air Conditioning Inc. provides a broad range of services to commercial
and residential customers, including installation and repair of several different brands of heating and air
conditioning systems. Gilman has a fleet of 28 trucks, each operated by one or more service technicians,
depending on the size of a job. A recurrent problem for Gilman has been coordinating the service teams
during the day to determine the status of a job and the need for parts not kept in the service vehicle,
as well as to identify which team to send on emergency calls. Gilman’s service area is spread over an
urban/rural area of approximately 50 square miles. The company has developed cost and price sheets so
that the service technicians accurately and consistently price the service work they perform.
Required For each case, identify the important structural cost drivers for the company and the related
strategic issues that it should address to be competitive

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