In establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. a) The required changes which meet the expectation of the customers.

In establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. a) The required changes which meet the expectation of the customers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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3. In establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. a) The required changes which meet the expectation of the customers.

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