"Carrefour"
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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Question
Globalization of markets and Globalization of production- how the "Carrefour" (www.carrefour.com) company is pursuing these orientations, give examples from the company's perspective that reflects the orientations precisely. Highlight some of the similarities between the home market and the host market which helped the company to expand in the host market and some of the differences which the company had to overcome to become successful.
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Step 1 Carrefour implemented international marketing strategies to attract foreign customers.
VIEWStep 2 Carrefour employs specialists to create a dynamic offering of products and services.
VIEWStep 3 Carrefour offers its local customers a huge range of products and services.
VIEWStep 4 Carrefour Quality Lines and Carrefour organic products were a result of health concerns.
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