Can you briefely explain about "Tesla car company and the marketing distribution network

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Can you briefely explain about "Tesla car company and the marketing distribution network"?

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Introduction

Innovation is the creation of some new solution on the existing problem. These innovation strategies are the competitive strategies which firms adopt to advance in its problem solving function for customers.

Innovation takes the company over a new product life cycle. Like first their were horses, then came bicycles, then the motor powered car, and today the electric powered car, all creating new life cycle journey. This life cycle curve if plotted will form the famous S curve. Few pioneering companies will invent such product and take the industry to the new S curve. 

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