BritBox is a streaming service that “brings you the best of British telly, direct from the UK” (https://www.britbox.com/us/about). BritBox has shows in four genres: drama; mysteries; comedy; and documentaries/lifestyle. To better understand the streaming market, an analytics team at BritBox collected data on which genres their customers watched. The analytics team found that: • All customers watch at least one genre of shows. • 80% of customers watch more than one genre of shows. • 50% of customers watch mysteries. • Of those who watch more than one genre of shows, 60% watch mysteries. Calculate the probability that a randomly selected customer watches exactly one genre of shows and that genre is not mysteries.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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BritBox is a streaming service that “brings you the best of British telly, direct from the UK” (https://www.britbox.com/us/about). BritBox has shows in four genres: drama; mysteries; comedy; and documentaries/lifestyle. To better understand the streaming
market, an analytics team at BritBox collected data on which genres their customers watched.
The analytics team found that:
• All customers watch at least one genre of shows.
• 80% of customers watch more than one genre of shows.
• 50% of customers watch mysteries.
• Of those who watch more than one genre of shows, 60% watch mysteries.
Calculate the probability that a randomly selected customer watches exactly one genre of shows and that genre is not mysteries.

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