Bob, an executive engineer at a company, always second-guesses himself and has low self-confidence. When he is assigned a project that is completely new to him, his peers repeatedly tell him that he will not be able to execute the project because of lack of confidence and that the project is bound to fail. Bob starts believing his peers and puts less effort into the project. As a result, the project fails. This scenario illustrates:

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Bob, an executive engineer at a company, always second-guesses himself and has low self-confidence. When he is assigned a project that is completely new to him, his peers repeatedly tell him that he will not be able to execute the project because of lack of confidence and that the project is bound to fail. Bob starts believing his peers and puts less effort into the project. As a result, the project fails. This scenario illustrates:

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