BLOOD BANK In the Red Cross PowerPoint, do you agree with their plan for marketing towards African American donors? Do you have any other ideas about how to market towards AA donors, especially with the drop in donors since COVID, other national issues, and helping the community understand the importance and role in helping sickle patients?

BLOOD BANK In the Red Cross PowerPoint, do you agree with their plan for marketing towards African American donors? Do you have any other ideas about how to market towards AA donors, especially with the drop in donors since COVID, other national issues, and helping the community understand the importance and role in helping sickle patients?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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